What Are the Valid Reasons For the Failure of a Brand Logo?

A perfect logo is the one that carries the brand message, the brand story and spread the brand awareness to the global clientele. It is an integral part of any business that can never be avoided so as to make the brand presentation worthy and reliable.

Is your brand logo perfect as per your business type? Are you gaining success with your existing trademark? Or is it notifying you with the signs of failure? Simply creating a brand logo and implementing them in the business is not a smart work. Rather it may tear down the existing reputation that you perhaps have gained in the past. 

Here in this blog, we have presented you the valid reasons for the failure of the brand logos. Go through the following to learn about the things that you need to avoid so as to build your position strong in this competitive market. 

Let us unfold them gradually.

1. Making brand logo too small: Often the marketers believe that building a small logo is more beneficial as per cost purpose. They create a small-sized logo and in contrast to this they try to develop a large navigation menu sign. But the outcome is absolutely different. A small sized logo creates difficulty in reading. A logo should be created in such a way that it easily grabs the attention of the readers. But with a small trademark, this is certainly not possible. If the readers are unable to read the brand name properly at first sight, what's the use of creating such logo. 

Hence it is essential to hire the best logo and graphic design companies Bay Area so as to create a standard sized logo as per the logo design rules. The logo is the very first impressive element of a website that seeks attention. So, it will be wrong if you tease this.  

2. Making the trademark Repetitive: Just like you can't have a small logo for your brand, you can't have a big or repetitive logo as well. Too big trademark take enough space or cover an important part of your homepage, making its synchronization bewildered. While designing a logo you have to take care of these small elements as well. With a repetitive or big sized logo, the navigation items or other branding aspects will hardly have a space to be showcased on the homepage. And most importantly, increasing the size of the logo and managing it anyhow on the homepage will never look attractive and impressive. This means your primary intention to build the brand logo fails.

In this scenario, the logo designers of the graphic design companies in Bay Area are the only way out to set up a standard size logo that fits the website and looks stunning.

3. Making the logo too blurred: Apart from the logo design and logo size, the logo image file is also a matter of concern. An improper image file size may turn the overall image of the logo blurred. Do you think that will work? Of course, not. A blurred image is not at all accepted by the industry as it makes it difficult for the visitors to comprehend what's the image or brand is all about. Therefore, avoiding the image file size while developing the logo for your brand is not at all a smart idea. You can cut short the time from anything but you should not avoid this in the primary stage.

Logo image files are often saved in either PNG format or JPEG format. But if you want to avoid any further mishap, then it is always better to use the PNG file type instead of JPEG as the later one adds a blurred effect whenever you need to decrease or increase the size of the image.

4. When the brand logo looks inconsistent in different devices: Finally, another reason for a logo failure is the inconsistency of the brand logo in different devices. Nowadays, there are uncountable gadgets available other than the website. Hence it is important to check out whether the logo you have created fits every device or not. From website to mobile devices, your brand logo must fit the homepage, irrespective of the devices. A graphic design company delicately takes care of this thing.

With CH Web Media and other graphic design companies in Bay Area you get a chance to create a perfect logo design that not just look unique and creative but even has the potential to establish your brand identity across the globe. As per the industry standards and advanced logo design trends, they will offer you the best logo design service that you may eventually feel proud of.

Look for one of the best graphic design companies Bay Area and kick start your venture!