What Are the Valid Reasons For the Failure of a Brand Logo?

A perfect logo is the one that carries the brand message, the brand story and spread the brand awareness to the global clientele. It is an integral part of any business that can never be avoided so as to make the brand presentation worthy and reliable.

Is your brand logo perfect as per your business type? Are you gaining success with your existing trademark? Or is it notifying you with the signs of failure? Simply creating a brand logo and implementing them in the business is not a smart work. Rather it may tear down the existing reputation that you perhaps have gained in the past. 

Here in this blog, we have presented you the valid reasons for the failure of the brand logos. Go through the following to learn about the things that you need to avoid so as to build your position strong in this competitive market. 

Let us unfold them gradually.

1. Making brand logo too small: Often the marketers believe that building a small logo is more beneficial as per cost purpose. They create a small-sized logo and in contrast to this they try to develop a large navigation menu sign. But the outcome is absolutely different. A small sized logo creates difficulty in reading. A logo should be created in such a way that it easily grabs the attention of the readers. But with a small trademark, this is certainly not possible. If the readers are unable to read the brand name properly at first sight, what's the use of creating such logo. 

Hence it is essential to hire the best logo and graphic design companies Bay Area so as to create a standard sized logo as per the logo design rules. The logo is the very first impressive element of a website that seeks attention. So, it will be wrong if you tease this.  

2. Making the trademark Repetitive: Just like you can't have a small logo for your brand, you can't have a big or repetitive logo as well. Too big trademark take enough space or cover an important part of your homepage, making its synchronization bewildered. While designing a logo you have to take care of these small elements as well. With a repetitive or big sized logo, the navigation items or other branding aspects will hardly have a space to be showcased on the homepage. And most importantly, increasing the size of the logo and managing it anyhow on the homepage will never look attractive and impressive. This means your primary intention to build the brand logo fails.

In this scenario, the logo designers of the graphic design companies in Bay Area are the only way out to set up a standard size logo that fits the website and looks stunning.

3. Making the logo too blurred: Apart from the logo design and logo size, the logo image file is also a matter of concern. An improper image file size may turn the overall image of the logo blurred. Do you think that will work? Of course, not. A blurred image is not at all accepted by the industry as it makes it difficult for the visitors to comprehend what's the image or brand is all about. Therefore, avoiding the image file size while developing the logo for your brand is not at all a smart idea. You can cut short the time from anything but you should not avoid this in the primary stage.

Logo image files are often saved in either PNG format or JPEG format. But if you want to avoid any further mishap, then it is always better to use the PNG file type instead of JPEG as the later one adds a blurred effect whenever you need to decrease or increase the size of the image.

4. When the brand logo looks inconsistent in different devices: Finally, another reason for a logo failure is the inconsistency of the brand logo in different devices. Nowadays, there are uncountable gadgets available other than the website. Hence it is important to check out whether the logo you have created fits every device or not. From website to mobile devices, your brand logo must fit the homepage, irrespective of the devices. A graphic design company delicately takes care of this thing.

With CH Web Media and other graphic design companies in Bay Area you get a chance to create a perfect logo design that not just look unique and creative but even has the potential to establish your brand identity across the globe. As per the industry standards and advanced logo design trends, they will offer you the best logo design service that you may eventually feel proud of.

Look for one of the best graphic design companies Bay Area and kick start your venture!

4 SEO Techniques That Can Definitely Improve Search Engine Rankings

Do you want to boost your search engine rankings? Do you want to make your website visible on the first page of every search engine result? All you answer is hidden in just a few SEO techniques that can help you to beat your competitors and flourish your business channel. 

Digital marketing is all about SEO and its techniques. However, it is not as easy as it seems to. From content to keywords to backlinks, multiple metrics are there that need to be taken care of if you are willing to improve the SERPs.  

Every year there appears a lot of changes in SEO techniques. You just need to keep yourself updated and improvise them so as to better your results. This may overwhelm you. But proper patience and effort will help you to prosper in your work. However, it is better to hire the Bay Area SEO services and cut down your tension to some extent.

Let us talk about the latest SEO techniques that can power your website. 

1. Optimize Voice Searches: The introduction to voice searches have now made our lives easier. No matter how busy you are, you can now browse the internet easily. You would be surprised to know that in the year 2016, around 20% of all searches on Google were voice searches. And this ratio is expected to increase more in the upcoming year, as people now have become smarter to use the internet for everything. Don't you want to take this leverage? 

Voice searches are one of the most substantial techniques used by SEO professionals to boost web traffic. Since people now no longer make use of their fingers to tap or look at the screen to view the results, SEO experts are now using this as the weapon to beat the competitors. But for that, your website needs to be mobile-friendly, as these voice searches are only applicable for mobile devices. Why don't you acquire the Bay Area SEO services? They are excellent in finding solutions. 

2. Add More Infographics: Next is the inclusion of infographics to the website. Infographics are a wonderful and artistic way to simplify the most complicated topics. As we all know, visuals gain a lot of attention than lengthy content as they are easy to memorize, easy to interpret, and eye-catching. Hence it is important if you start sharing your message through infographics. 

Based on the survey, around 41.5% of marketers have gained a lot of response by adding infographics and illustrations on their website. These also include mathematical charts and data visualizations. While hiring the digital marketing services make sure you discuss all this before.  

3. Use Relevant Tags for Visual Content: Search Engine Optimization Bay Area has shared an interesting thing with us. It has been found that using relevant tags for visual content can enhance the reach and boost business sales. It can be any visual content shared on social media, if used proper tags, may work like magic. Make sure you emphasize the word “proper” or “relevant”.

Using the right title tags and alt tags, crawlers can easily get through you without any hurdle. The title tag describes the visual content on the webpage. Whereas, the alt tag allows the search engine to know about the visual content. For this you need to be focused on the keywords, making it more relevant for search engines.  

4. Find Broken Links on Wikipedia: Have you heard of the broken links in Wikipedia? Wikipedia offers a wide opportunity to build quality backlinks. Unfortunately, these are overlooked. Ask your search engine optimization service provider about this and take advantage of this. Linking content to relevant Wikipedia page is a smart way out to improve your SERPs. Such quality backlinks will redirect the traffic to your website and solve your purpose.

Companies like CH Web Media and many other firms take care of all these techniques in order to accelerate the online business of the respective clients.

Every marketer wants to improve their search engine rankings and gain more traffic for their website. But only a few right SEO techniques can solve this purpose. Companies that offer search engine optimization Bay Area can be the best approach to solve your problem. Visit them to tailor to your needs. Their services will help you to keep up with the latest trends in the world of SEO to stay ahead of your competition.