4 Reasons Why it is Wrong to Rely Solely on Metrics for Link Building

While it is vital to use metrics to sift through your initial list of outreach targets, there is a range of limitations that every SEO professional should be aware of. A lot of link building metrics don't convey the whole story. SEO professionals often tend to become overly transfixed on metrics and they forget their overall goal; visibility, rankings, as well as traffic.

While looking at link metrics, it is important that you consult a range of different tools and thus, gather as much information as possible. Your own judgment and assessment are equally vital too. Over-reliance on link metrics could lead any SEO professional to make a bad decision about whether to outreach to a website or not.  

Some strong reasons to not rely on them

1. As per SEMrush, you may have a high visibility score but the domain in question could be attracting the wrong set of the target of audience. So, what you really need to do is look at the topical relevance of the website. Majestic can help you here but rely on your instincts and own judgment for the best results. 

2. A site may have strong link metrics but often possess little value in relation to traffic and visibility. These sites should be avoided and are also likely to have been penalized. There are lots of sites with DAs excess than 40 or 50 but has little or no visibility. And so, for the best SEO results get in touch with the top Bay Area SEO Services. 

3. The Moz Spam Score is known to be affected by outbound and nofollow links. This can turn out to be problematic when building links with real blogs that witness a lot of engagement in the comment section. They can be seen as spam and thus, negatively impact the metric, despite the fact users are positively engaging with the content. 

For the most productive search engine optimization in the Bay Area, acquire the services of expert firms. 

4. A brand new website may have a low level of authority. However, this may grow rapidly in the future if there is great content available. As a matter of fact, you can easily get featured on a site that is relatively new since only a handful of people will have knowledge of the site itself. Contact experts like CH Web Media and get the best results. 

4 Common Link Building Metrics Used By SEO Experts

Link metrics can be described as the starting point while assessing a number of outreach targets. Every SEO pro knows this trick. Even though link metrics are not full proof by any means, they still provide a helpful way to broadly collate your outreach targets into an order of priority. But, becoming too reliant on them alone can be less impactful. 

Moreover, this can end up being a dangerous strategy leading to catastrophic sequences for the website the SEO experts are link building for. Thus, it is vital to find the right balance between authority, relevance, and traffic value. It is key to creating a successful link building strategy. Effective link building is crucial in getting sites to rank well in search engines.  

There is a list of metrics that SEO professionals can use in measuring their link building activities. And this blog has covered the top 4 common link building metrics below. Let's check them out. 

1. Page Authority by Moz

Page Authority or as it is known shortly, PA, is a score that is created by Moz. This is a figure that depicts the likelihood of a particular page ranking. The page is scored between one and 100 through a logarithmic scale. So basically, the higher the figure the more likely a page is to rank. By building relevant and quality links from pages that have a higher PA score, you can positively influence the authority of your page.

2. Domain Authority by Moz

This is another Moz metric that operates in a similar way to Page Authority. But, instead of measuring the likelihood of a page ranking, it will predict how likely a whole domain will rank. This is a famous metric used by for measuring the authority of a website. Sites that have a higher DA are likely to possess a number of high-quality backlinks pointing to them.  

3. Spam Score by Moz

This is a metric that indicates the percentage of spammy links pointing to a website. The score uses 27 common features obtained from websites that are banned or penalized by Google. Some of the factors considered here are Contact details, number of pages, external out links, presence of poison words, etc.  

The top Bay Area SEO Services keep this metric in mind while working on their campaign. 

4. Trust Flow by Majestic

This metric measures how trustworthy a website is by measuring the number of other trusted site links into that specific page. Majestic collated a range of trusted sites and state that “websites closely linked to a trusted site can witness higher scores”. 

How Businesses Can Increase Their Revenue Through Voice Search?

In the last few years, people have well adapted the voice search feature. Rather it can be said that a lot of them now prefer to search for something through this feature instead of the conventional way. And this has led businesses to adopt voice search and keep them as the top priority while conducting SEO activities.

All of the biggest brands have a hand in the market. All of them want to use voice search service for their business needs. And this speaks about this interesting feature's demand. So, it is important that they optimize voice search well in order to make the best use of this golden market opportunity. So, to leverage the opportunity and minimize any such related headache, one must know about the ways to succeed here.

This blog has discussed them elaborately below. Some things to consider while approaching voice search as a way of increasing revenue:

This is the right time to capitalize

As per a study, 41% of adults and 55% of teens use voice search more than once every day. At least 50% of the people who have a dedicated voice-assistant device have bought something through it. Voice shopping has generated some surprising results and the numbers are expected to go up significantly by 2022.

So, what this suggests is, it is the perfect time to engage in this practice. And businesses should be more proactive towards utilizing voice search for their digital marketing goals! One can take the help of the top Bay Area SEO Services in this respect.

A lot similar to SEO with just some major inclusions

It won't be that hard to incorporate voice into the present search engine optimization efforts. A business must remember to optimize for more precise questions and include high-intent keywords. This is necessary for its success. There are a few other things to remember like the answers should be kept under 30 words, there should be the usage of natural and conversational language, etc.

These are some important things that should be included in voice search optimization. It may be hard for a business, but there are prominent Bay Area SEO Services out there who can come helpful.

Voice Search Analytics is great for understanding customers

Analyzing voice search traffic and related purchases is a strategic way for businesses to obtain a more refined understanding of what their users want. They are generally made with more active, natural language and are great at describing users' real intent than their typed counterparts. But one may find it tough to gather that data today.

The closest solution to this is going through high-intent and long-tail keywords in Search Console. Therefore, when the data can be mined, it is highly useful for marketing and advertising strategies, product development and a whole lot of tasks.

With all these, a business can hope to increase their revenue via voice search. And if they land in any difficulty, experts firms like CH Web Media and others are there to help them out. 

4 Ways to Optimize the Website Content to Rank Higher Through Voice Search

Are you searching for ways to generate more traffic to your site? Do you want to optimize your site for the increasing trend of voice search? It is extremely important that you consider voice search in your digital marketing strategies. It is the future and will become the most important thing some years later.

50% of the whole searches will be voice-based by next year. Let's hear another interesting fact – 53% users do daily voice searches. You need to understand how to optimize your website content so that it can achieve a higher rank through voice search. And this blog will tell you how.

So, let's check them out below:

FAQ based content

Users tend to ask questions while performing a voice search. So, what you should do is search for long-tail question keywords and then create content around it so that it ranks higher on voice search. This is an interesting and helpful way for websites to achieve their primary purpose.

Use structure date markup

Organize your website to present more context about your site. Use microdata for ensuring that search engines classify your contact information, ratings, address, operational hours, etc. You can rely on top Bay Area SEO services like CH Web Media for this purpose.

Go local

"near me" searches have increased more than 130% in the last few years! Users are continuously searching for businesses around them and thus, businesses should know how to take advantage of this. This will immensely help them in their cause! Localize your content and optimize the website for local SEO. Did you know 50% of local mobile searches by a customer lead to a store visit in a day?

So, it is important to use the right local keywords. Expert Bay Area SEO services will come helpful in this.

Mobile-friendliness

Ensure the website is mobile friendly to tap in mobile users. Use bullets for rendering content legible on small screens. Optimize scripts and images. Incorporate white space, be concise, choose simple words, employ small paragraphs, use short sentences, and also engaging sub-headings. These are some steps that you can take.

All of these will help your website content rank higher through voice search. The ways mentioned above are adapted by most big SEO companies like CH Web Media. So, keep them in mind while optimizing your website content.

4 Awesome WordPress Plugins That Make a Website Mobile-Friendly

By 2020, 90% of the world's population, over the age of 7, will have their own mobile phone. What this truly means is, if you do not focus on improving your website's user experience and make it mobile-friendly, you will lose business. You have nearly five seconds to get someone's attention and persuade them to stay back on your site. 

If the website does not work or is slow on loading, that visitor will not return. So, you must ensure that your site is mobile optimized so that it loads faster. Also, it will represent a positive signal to search engines such as Google. This means your website may also rank better organically. Thankfully, the process of optimizing a website is not something that is an impossible or rare feat. 

It can be easily done with the help of WordPress plugins. You can either do it yourself or if you are not proficient with the whole thing, you may leave the responsibility on the capable shoulders of professionals like CH Web Media. 

4 fabulous WordPress Plugins that you should use for your site

WPtouch 

While discussing mobile solutions for WordPress, WPtouch is the first thing that comes to mind. This is an extremely popular plugin and has been downloaded over six million times. It replaces the site with a user-friendly and mobile-oriented content theme. It enhances the website and makes it faster and easier to read. 

  Wp Super Cache

This is another top choice in this respect. This free plugin has a rating of nearly five stars. With more than a million downloads, people simply love the variety of functionality this plugin offers. Wp Super Cache can help to improve the upload speed of your website. For the best professional help, contact a web design company in the East Bay. 

Jetpack

It is more complex than Wp Super Cache and comes with a range of features that are designed to help you increase traffic on your website, protect it and also, keep your readers engaged. So, it is always advised that you get in touch with a firm that offers excellent web design service in the Bay Area and let them use it for your site. 

Auto Optimize

Auto Optimize is a fabulous plug-in to improve web upload speeds. It can optimize your database, aggregate scripts, and delete the cache. This is a free plugin and also extremely easy to use. There is no need for advanced web optimization knowledge to use it to the best.  

3 Web Design Mistakes That You Must Avoid in Bay Area

There are already enough quotes on how the wise learn from the mistakes committed by others. It's high time that marketers put this into practice and find out some of the common web designing mistakes made by web development companies and how to avoid them. The goal of a website is not just to provide a platform to buy and sell but also peddle visitors to learn about the firm and create a recall value.

From both, the perspective, web design has a crucial role to play. The key approach of every web application development business should be to ensure that any design element does not affect the user's journey. So, it is extremely important to be thoroughly aware of such mistakes so that you can avoid them and take your business to a whole new level. Web design is the need of the hour.

The 3 common web design mistakes that most businesses commit

• Too much information

There are some websites that offer too much information in too little space. Website owners feel an urge to inform their customers about their wide range of products and services, policy and vision, the team and their capabilities in a go as they do not want to miss a chance to display their competency to visitors.

But the problem lies elsewhere. Visitors form their opinion within a quick span of time and if in such a time span, if they didn't find what they are seeking for, chances of moving to the next website are quite high.

• Lack of responsive design

Today, about 40% of searches are conducted on smartphones and therefore, it is essential to have a website that appropriately displays the content on those devices. Now that Google has begun penalizing non-responsive sites, businesses have no other choice other than making their site a responsive one.

So, it is important that you need to have a responsive design. Anything otherwise, can turn up to be a grave mistake. One can always rely on top professional experts like CH Web Media for this purpose. They are a fantastic web design company in East Bay.

• Poor typography

For maintaining cognitive fluency, website owners should avoid using unclear and messy fonts. As reading habits of people are developing, using cursive fonts, hand-drawn scripts, symbols can lead to confusion as well as increase the cognitive load and lead to misunderstanding. This calls for the most effective web design service in the Bay Area.

What Are the Valid Reasons For the Failure of a Brand Logo?

A perfect logo is the one that carries the brand message, the brand story and spread the brand awareness to the global clientele. It is an integral part of any business that can never be avoided so as to make the brand presentation worthy and reliable.

Is your brand logo perfect as per your business type? Are you gaining success with your existing trademark? Or is it notifying you with the signs of failure? Simply creating a brand logo and implementing them in the business is not a smart work. Rather it may tear down the existing reputation that you perhaps have gained in the past. 

Here in this blog, we have presented you the valid reasons for the failure of the brand logos. Go through the following to learn about the things that you need to avoid so as to build your position strong in this competitive market. 

Let us unfold them gradually.

1. Making brand logo too small: Often the marketers believe that building a small logo is more beneficial as per cost purpose. They create a small-sized logo and in contrast to this they try to develop a large navigation menu sign. But the outcome is absolutely different. A small sized logo creates difficulty in reading. A logo should be created in such a way that it easily grabs the attention of the readers. But with a small trademark, this is certainly not possible. If the readers are unable to read the brand name properly at first sight, what's the use of creating such logo. 

Hence it is essential to hire the best logo and graphic design companies Bay Area so as to create a standard sized logo as per the logo design rules. The logo is the very first impressive element of a website that seeks attention. So, it will be wrong if you tease this.  

2. Making the trademark Repetitive: Just like you can't have a small logo for your brand, you can't have a big or repetitive logo as well. Too big trademark take enough space or cover an important part of your homepage, making its synchronization bewildered. While designing a logo you have to take care of these small elements as well. With a repetitive or big sized logo, the navigation items or other branding aspects will hardly have a space to be showcased on the homepage. And most importantly, increasing the size of the logo and managing it anyhow on the homepage will never look attractive and impressive. This means your primary intention to build the brand logo fails.

In this scenario, the logo designers of the graphic design companies in Bay Area are the only way out to set up a standard size logo that fits the website and looks stunning.

3. Making the logo too blurred: Apart from the logo design and logo size, the logo image file is also a matter of concern. An improper image file size may turn the overall image of the logo blurred. Do you think that will work? Of course, not. A blurred image is not at all accepted by the industry as it makes it difficult for the visitors to comprehend what's the image or brand is all about. Therefore, avoiding the image file size while developing the logo for your brand is not at all a smart idea. You can cut short the time from anything but you should not avoid this in the primary stage.

Logo image files are often saved in either PNG format or JPEG format. But if you want to avoid any further mishap, then it is always better to use the PNG file type instead of JPEG as the later one adds a blurred effect whenever you need to decrease or increase the size of the image.

4. When the brand logo looks inconsistent in different devices: Finally, another reason for a logo failure is the inconsistency of the brand logo in different devices. Nowadays, there are uncountable gadgets available other than the website. Hence it is important to check out whether the logo you have created fits every device or not. From website to mobile devices, your brand logo must fit the homepage, irrespective of the devices. A graphic design company delicately takes care of this thing.

With CH Web Media and other graphic design companies in Bay Area you get a chance to create a perfect logo design that not just look unique and creative but even has the potential to establish your brand identity across the globe. As per the industry standards and advanced logo design trends, they will offer you the best logo design service that you may eventually feel proud of.

Look for one of the best graphic design companies Bay Area and kick start your venture!