4 Reasons Why it is Wrong to Rely Solely on Metrics for Link Building

While it is vital to use metrics to sift through your initial list of outreach targets, there is a range of limitations that every SEO professional should be aware of. A lot of link building metrics don't convey the whole story. SEO professionals often tend to become overly transfixed on metrics and they forget their overall goal; visibility, rankings, as well as traffic.

While looking at link metrics, it is important that you consult a range of different tools and thus, gather as much information as possible. Your own judgment and assessment are equally vital too. Over-reliance on link metrics could lead any SEO professional to make a bad decision about whether to outreach to a website or not.  

Some strong reasons to not rely on them

1. As per SEMrush, you may have a high visibility score but the domain in question could be attracting the wrong set of the target of audience. So, what you really need to do is look at the topical relevance of the website. Majestic can help you here but rely on your instincts and own judgment for the best results. 

2. A site may have strong link metrics but often possess little value in relation to traffic and visibility. These sites should be avoided and are also likely to have been penalized. There are lots of sites with DAs excess than 40 or 50 but has little or no visibility. And so, for the best SEO results get in touch with the top Bay Area SEO Services. 

3. The Moz Spam Score is known to be affected by outbound and nofollow links. This can turn out to be problematic when building links with real blogs that witness a lot of engagement in the comment section. They can be seen as spam and thus, negatively impact the metric, despite the fact users are positively engaging with the content. 

For the most productive search engine optimization in the Bay Area, acquire the services of expert firms. 

4. A brand new website may have a low level of authority. However, this may grow rapidly in the future if there is great content available. As a matter of fact, you can easily get featured on a site that is relatively new since only a handful of people will have knowledge of the site itself. Contact experts like CH Web Media and get the best results.