4 Common Link Building Metrics Used By SEO Experts

Link metrics can be described as the starting point while assessing a number of outreach targets. Every SEO pro knows this trick. Even though link metrics are not full proof by any means, they still provide a helpful way to broadly collate your outreach targets into an order of priority. But, becoming too reliant on them alone can be less impactful. 

Moreover, this can end up being a dangerous strategy leading to catastrophic sequences for the website the SEO experts are link building for. Thus, it is vital to find the right balance between authority, relevance, and traffic value. It is key to creating a successful link building strategy. Effective link building is crucial in getting sites to rank well in search engines.  

There is a list of metrics that SEO professionals can use in measuring their link building activities. And this blog has covered the top 4 common link building metrics below. Let's check them out. 

1. Page Authority by Moz

Page Authority or as it is known shortly, PA, is a score that is created by Moz. This is a figure that depicts the likelihood of a particular page ranking. The page is scored between one and 100 through a logarithmic scale. So basically, the higher the figure the more likely a page is to rank. By building relevant and quality links from pages that have a higher PA score, you can positively influence the authority of your page.

2. Domain Authority by Moz

This is another Moz metric that operates in a similar way to Page Authority. But, instead of measuring the likelihood of a page ranking, it will predict how likely a whole domain will rank. This is a famous metric used by for measuring the authority of a website. Sites that have a higher DA are likely to possess a number of high-quality backlinks pointing to them.  

3. Spam Score by Moz

This is a metric that indicates the percentage of spammy links pointing to a website. The score uses 27 common features obtained from websites that are banned or penalized by Google. Some of the factors considered here are Contact details, number of pages, external out links, presence of poison words, etc.  

The top Bay Area SEO Services keep this metric in mind while working on their campaign. 

4. Trust Flow by Majestic

This metric measures how trustworthy a website is by measuring the number of other trusted site links into that specific page. Majestic collated a range of trusted sites and state that “websites closely linked to a trusted site can witness higher scores”.