4 Common Link Building Metrics Used By SEO Experts

Link metrics can be described as the starting point while assessing a number of outreach targets. Every SEO pro knows this trick. Even though link metrics are not full proof by any means, they still provide a helpful way to broadly collate your outreach targets into an order of priority. But, becoming too reliant on them alone can be less impactful. 

Moreover, this can end up being a dangerous strategy leading to catastrophic sequences for the website the SEO experts are link building for. Thus, it is vital to find the right balance between authority, relevance, and traffic value. It is key to creating a successful link building strategy. Effective link building is crucial in getting sites to rank well in search engines.  

There is a list of metrics that SEO professionals can use in measuring their link building activities. And this blog has covered the top 4 common link building metrics below. Let's check them out. 

1. Page Authority by Moz

Page Authority or as it is known shortly, PA, is a score that is created by Moz. This is a figure that depicts the likelihood of a particular page ranking. The page is scored between one and 100 through a logarithmic scale. So basically, the higher the figure the more likely a page is to rank. By building relevant and quality links from pages that have a higher PA score, you can positively influence the authority of your page.

2. Domain Authority by Moz

This is another Moz metric that operates in a similar way to Page Authority. But, instead of measuring the likelihood of a page ranking, it will predict how likely a whole domain will rank. This is a famous metric used by for measuring the authority of a website. Sites that have a higher DA are likely to possess a number of high-quality backlinks pointing to them.  

3. Spam Score by Moz

This is a metric that indicates the percentage of spammy links pointing to a website. The score uses 27 common features obtained from websites that are banned or penalized by Google. Some of the factors considered here are Contact details, number of pages, external out links, presence of poison words, etc.  

The top Bay Area SEO Services keep this metric in mind while working on their campaign. 

4. Trust Flow by Majestic

This metric measures how trustworthy a website is by measuring the number of other trusted site links into that specific page. Majestic collated a range of trusted sites and state that “websites closely linked to a trusted site can witness higher scores”. 

How Businesses Can Increase Their Revenue Through Voice Search?

In the last few years, people have well adapted the voice search feature. Rather it can be said that a lot of them now prefer to search for something through this feature instead of the conventional way. And this has led businesses to adopt voice search and keep them as the top priority while conducting SEO activities.

All of the biggest brands have a hand in the market. All of them want to use voice search service for their business needs. And this speaks about this interesting feature's demand. So, it is important that they optimize voice search well in order to make the best use of this golden market opportunity. So, to leverage the opportunity and minimize any such related headache, one must know about the ways to succeed here.

This blog has discussed them elaborately below. Some things to consider while approaching voice search as a way of increasing revenue:

This is the right time to capitalize

As per a study, 41% of adults and 55% of teens use voice search more than once every day. At least 50% of the people who have a dedicated voice-assistant device have bought something through it. Voice shopping has generated some surprising results and the numbers are expected to go up significantly by 2022.

So, what this suggests is, it is the perfect time to engage in this practice. And businesses should be more proactive towards utilizing voice search for their digital marketing goals! One can take the help of the top Bay Area SEO Services in this respect.

A lot similar to SEO with just some major inclusions

It won't be that hard to incorporate voice into the present search engine optimization efforts. A business must remember to optimize for more precise questions and include high-intent keywords. This is necessary for its success. There are a few other things to remember like the answers should be kept under 30 words, there should be the usage of natural and conversational language, etc.

These are some important things that should be included in voice search optimization. It may be hard for a business, but there are prominent Bay Area SEO Services out there who can come helpful.

Voice Search Analytics is great for understanding customers

Analyzing voice search traffic and related purchases is a strategic way for businesses to obtain a more refined understanding of what their users want. They are generally made with more active, natural language and are great at describing users' real intent than their typed counterparts. But one may find it tough to gather that data today.

The closest solution to this is going through high-intent and long-tail keywords in Search Console. Therefore, when the data can be mined, it is highly useful for marketing and advertising strategies, product development and a whole lot of tasks.

With all these, a business can hope to increase their revenue via voice search. And if they land in any difficulty, experts firms like CH Web Media and others are there to help them out. 

4 Ways to Optimize the Website Content to Rank Higher Through Voice Search

Are you searching for ways to generate more traffic to your site? Do you want to optimize your site for the increasing trend of voice search? It is extremely important that you consider voice search in your digital marketing strategies. It is the future and will become the most important thing some years later.

50% of the whole searches will be voice-based by next year. Let's hear another interesting fact – 53% users do daily voice searches. You need to understand how to optimize your website content so that it can achieve a higher rank through voice search. And this blog will tell you how.

So, let's check them out below:

FAQ based content

Users tend to ask questions while performing a voice search. So, what you should do is search for long-tail question keywords and then create content around it so that it ranks higher on voice search. This is an interesting and helpful way for websites to achieve their primary purpose.

Use structure date markup

Organize your website to present more context about your site. Use microdata for ensuring that search engines classify your contact information, ratings, address, operational hours, etc. You can rely on top Bay Area SEO services like CH Web Media for this purpose.

Go local

"near me" searches have increased more than 130% in the last few years! Users are continuously searching for businesses around them and thus, businesses should know how to take advantage of this. This will immensely help them in their cause! Localize your content and optimize the website for local SEO. Did you know 50% of local mobile searches by a customer lead to a store visit in a day?

So, it is important to use the right local keywords. Expert Bay Area SEO services will come helpful in this.

Mobile-friendliness

Ensure the website is mobile friendly to tap in mobile users. Use bullets for rendering content legible on small screens. Optimize scripts and images. Incorporate white space, be concise, choose simple words, employ small paragraphs, use short sentences, and also engaging sub-headings. These are some steps that you can take.

All of these will help your website content rank higher through voice search. The ways mentioned above are adapted by most big SEO companies like CH Web Media. So, keep them in mind while optimizing your website content.